Blogging is one of the most popular and effective ecommerce marketing strategies. In fact, the number of active bloggers in the United States is forecast to hit That marks a 12 percent increase in the five-year period from to Before you jump into the mix, you may want to do some research on the type of content you should be focusing on. This will depend on many factors, including the angle of your content, your market, and the interests of your target audience.

When it comes to blog content, the possibilities are endless. Who better to rate the value of blogs than the experts — content marketers? According to a recent survey, blog posts continue to be the most popular content format among content marketers, with more than nine out of every ten of them producing blog posts to help achieve their overall marketing goals SEMrush, In comparison, the next two most popular formats, emails and infographics, are only carried out by 66 percent and 45 percent of all content marketers.

There are clear advantages of prioritizing blogs over other formats. They also produce 67 percent more leads every month. Having said that, it would be a costly mistake for businesses to not include a blog strategy in their overall marketing strategy.

There are plenty of factors that go into determining the ideal length of a blog post. This includes the topic, depth, keywords, format, quality, industry, and more.

Experts recommend writing blog posts that have between 1, and 2, words Databox, This key blogging statistic can help you plan your content. The average blog post length has actually been increasing over the past seven years, going from words per post to over 1, words.

The general rule of thumb is that the more detailed a blog post is, the higher its quality. This means longer blog posts are more comprehensive, have better SEO, and generate better results. As word length increases, naturally, so will the amount of time taken to produce a blog post.

The latest blogging statistics show that on average, it took nearly four hours to write a blog post in Orbit Media, This is two minutes longer than in and nearly half an hour longer than in It appears the extra dedication is also paying off. Writers who spend more time on a blog post see more positive results from their posts than those who spend less time on it. For instance, nearly one-third 31 percent of bloggers who take more than six hours to produce a blog post report stronger results, as opposed to the 22 percent of bloggers who spend between one and two hours to write a post.

The increase in the amount of time taken to write a blog post may also be due to the high emphasis placed on content quality. But what makes content high quality? Aside from technicalities such as layout and formatting, visual appeal, spelling and grammar, and so on, quality content goes beyond these basics. This statistic is not included in your account.

Skip to main content Try our corporate solution for free! Single Accounts Corporate Solutions Universities. Premium statistics. Read more. This statistic shows the number of bloggers in the United States from to In , The number of bloggers in the United States is set to reach You need a Single Account for unlimited access. Full access to 1m statistics Incl. Single Account. View for free. Show source. Show detailed source information? Register for free Already a member? Log in. More information.

Supplementary notes. Other statistics on the topic. Profit from additional features with an Employee Account. Please create an employee account to be able to mark statistics as favorites. The concept was new, and there were no blogging platforms whatsoever. This changed in with the launch of the first blogging sites such as Blogger and LiveJournal.

In , a search engine for blogs, Technorati was launched, and a year later, the internet got the first podcasting service, Audio Blogger. As the number of blogging tools increased, more and more people created blogs of their own.

In just six years , the number of blogs jumped from 23 to 50 million It has been 25 years since the first blog appeared in In the late s, the blogging sphere started expanding rapidly. As we previously mentioned, there were about 50 million blogs in By , that number tripled to around million. Statista reported that in January , there were So, how many blogs are there in ?

According to blogging statistics, there are million blogs worldwide. These numbers reveal that Tumblr hosts the highest number of blogs million , followed by WordPress 70 million. Joomla is home to around 1. Every day, new blogs crop up while others are shut down. That means that we can only work with estimates.

Industry experts approximate that there were However, note that different bloggers have different blogging habits. The amount of time bloggers spend on a post seems to be going up every year. In , bloggers averaged about 2 hours and 24 minutes per post. That number went up in and rose to 2 hours and 35 minutes. In , it increased by 40 minutes.

And in , the duration was close to 4 hours. Google values quality content, which explains why bloggers are spending more time on their posts. Writers need to do in-depth research, offering readers the best value possible.

More than half of the people in the blogosphere are aged between 21 and 35 years. Next, we have bloggers who are 20 years old or younger taking up A slightly lower percentage of bloggers, Regardless of these statistics on blog demographics, people of all ages blog today. Dagny is now , and she owns a blog. When it comes to gender, studies have shown that the percentage of men and women who blog is nearly the same. Male bloggers stand at In , there were million internet users, and in that number reached 4.

We can see the lack of balance between the time bloggers invest in writing a post and the average time blog visitors spend on reading the post all too well. Now, according to Medium, content that translates into a seven-minute read attracts the most attention from the internet audience.

So, if you take an average adult who reads blogs regularly, they should read around words in a minute. If we follow this logic, a seven-minute blog post should have about 1, words. In a study, HubSpot analyzed blog data from 13, HubSpot customers. The goal of this study was to see the eventual connection between blogging frequency and traffic. One of the crucial blog traffic stats this study provided was that companies that published 16 or more blog posts per month received more traffic than companies that only published up to 4 posts.

HubSpot broke the traffic data based on the company size, and the results were fascinating. Further insights from this study proved that a blog is a powerful tool for companies. Namely, the companies with more than employees that posted 11 or more blog posts in a month had 3. In the closing part of their study, HubSpot also pointed out that the frequency of publishing blog posts is related to lead generation.

The conclusion was that companies with 16 or more monthly posts generate 4. In we have automated email marketing tools , influencer marketing , lead generation software , and hundreds of other channels for marketing. According to business blogging statistics for , over half of marketers use blogging as a content marketing tool. Blogs help engage readers, generate leads, attract more clients, and eventually convert them into buying customers.

Instead, it provides quality content and leaves the purchase decision to readers. According to business blogging statistics for , 8 out of 10 marketers plan to use more original content.

In , Content Marketing Institute published research on native advertising. According to the source, 7 out of 10 consumers said they prefer learning about a company through articles rather than through ads. Now we see a constant rise of business blogs. The biggest advantage of business blogs is that they can reach a vast audience, and a blog itself is a cost-efficient marketing tool, which explains the continuous growth of company blogs.

In , Social Marketing Writing covered the crucial aspects of building a credible blog by conducting an online survey.

The survey showed that the majority of the participants Lastly, the study gave us an insight into podcast blog statistics. According to it, only 3. This percentage is much higher today if the vastly increased number of podcast listeners is any indicator.

One of the common questions about blogging is whether bloggers can make a steady income from it. One of the benefits of blogging is the financial aspect of it, but not everyone can earn money from blogs. So, we read a Blogging. While exploring the financial aspect of blogging, we stumbled upon one of the many WordPress stats that illustrate the growth of this blogging platform.

The survey from Blogging. That was in Today, WordPress reports having 70 million new posts and 77 million comments per month, which translates to 2. We must admit, this is quite impressive. ProBlogger conducted a study similar to the one of Blogging.